WORK EXPERIENCE

Creative Project Manager + Sr. Graphic Designer, Evisions - Oct 2015 to Present
  • Created an effective brand strategy by initiating and managing
    creative agencies and vendors to ensure all projects comply with
    brand standards and effectively communicate brand message,
    while delivering trend-conscious and appealing visuals
  • Creative lead taking projects from concept to completion,
    improving brand visibility and cohesion with a hands-on approach
    at all customer and internal points of contact, including video,
    web, digital collateral, trade show booths and demo stations,
    print collateral, corporate stationery, training manuals, and
    presentations
  • Improved creative output by 50% by project managing and
    prioritizing deliverables, budget, team, and assets
  • Advocate effective visual communications as the creative/brand
    representative for all high-level meetings
  • As main point of contact, spearhead outreach to make sure
    organization has the best and most up-to-date vendors
  • Brand manager and curator for all collateral and identity materials

Key accomplishment:

  • Took lead on company rebrand, liaising with creative agency
    and internal executive officers
  • Trained 160 employees across two locations on updated
    identity and messaging platform
  • Lead brand unveiling, bringing together over 25 employees to
    represent different departments and create cohesion
  • Hosted webinars for training purposes for over 50 employees
  • Managed the re-design of over 1,000 materials in less than
    one year for a highly successful brand launch
Freelance Design + Marketing - 2012 to Present
  • Creative direction and styling for both product and lifestyle photo
    shoots, for use on web and digital, print, packaging, and POS
  • Designed print and digital marketing materials, including
    brochures, corporate documentation, ads, and press kits
  • Created websites from concept to completion as project manager
    and developer, usually turning them around in one month or less,
    while utilizing best practices for WordPress
  • Implemented digital marketing strategies to increase lead
    generation, such as writing and designing compelling e-mail
    campaigns, curating e-books and social media pages, and running
    A/B tests to determine best creative to achieve desired results

Key accomplishment:

  • Helped secure a spot in a monthly subscription box with a reach of 15k
    members for a new health product
Production Designer and Project Manager, James Publishing - Jul 2009 to Mar 2014
  • Managed creation of multiple websites at a time, delegating production to in-house and freelance talent
  • Designed print and web collateral for marketing purposes, including a rebranding project
  • Supported marketing team in implementing designs and copy for promotions, social media, email marketing, printing, and building relationships with vendors
  • Edited legal manuscripts for grammatical errors
  • Created stylesheets, typeset new and updated books, and created print-ready art

Key accomplishment:

  • Redesigned three revenue-generating websites in a 2-month period, integrating a shopping cart with 200+ products, helping increase sales due to better usability

EDUCATION

University of California, Irvine
Bachelor of Arts, English
2009

RECOGNITION

Honors Society, Brand Impactor
Evisions, 2017

LANGUAGES

English: 100%
Spanish: 80%
Farsi: 50%

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Delivered on time

(Things happen, but meeting deadlines is REALLY important to me)